Africa leaps into your senses. There is nothing subtle about Africa. Since 1993 CHOICE Humanitarian co-founder Jim Mayfield has made 17 trips to Kenya. “Each time I go is like the first,” says Mayfield, “Africa is addictive. Africa gets in your blood.” Africa is where the first heartbeat of the human race began. And that’s where the true wonder of Africa still lies – in its people. 

Tragically, a huge percentage of Africans live in poverty. CHOICE Humanitarian concentrates its efforts in Kenya in two highly impoverished areas, the Kwale and Kilifi counties located in the Coastal region of Kenya in East Africa. In the Kwale area, one recent report shows that 32 percent of the population is classified as ‘food insecure’ while 40% of the population is in ‘absolute poverty.’ Poor healthcare and poverty in Kinango have led to very high infant mortality rates, among the highest in the country!

Despite wide divisions in tribal heritage and religious beliefs the Harambee (‘pull together’ – Kenya national motto) spirit has resulted in amazing progress for thousands of villagers where CHOICE Humanitarian works. In Kenya, a powerful tool in the fight against poverty is education. Schools offer inroads to the community. Improved schools and education systems translate to positive changes in the village. Many villages choose to begin overall village improvement with classroom construction. Schools are not only centers of learning but gathering places where communities can come together to discuss common goals and make plans to improve lives.

CHOICE Kenya has initiated numerous school and classroom construction projects, women’s micro-credit programs, water and sanitation projects, basic healthcare training, and has more recently focused on long-range sustainable economic strategies.  A dedicated staff headed by Dr. Rita Lugogo maintains a ‘hands-onapproach to teaching and mentoring rural communities and village leaders to ensure success in mutually agreed upon projects and objectives.  CHOICE Kenya trains committed village leaders to take charge, identify, and mobilize local resources to address their development needs.

Message from Our Choice Kenya Director, Rita Lugogo

CHOICE Kenya is passionate about our efforts to lead rural communities out of the cycle of extreme poverty. This can only be achieved when communities have been given the skills to help themselves. Our focus here is to concentrate principally in three areas where we believe we can make a difference— Education, Leadership Development, and Health. Read More

History of CHOICE in Kenya

CHOICE Humanitarian has been operating in Kenya since 1992, initially under the aegis of Coast Development Authority until 1997, after which it was registered independently as an NGO working in projects centered on the five aspects of development. These are Education, Health and Environment, Micro Enterprise and community economic empowerment, Leadership development and Cultural enhancement programs. Read More

Meet our staff in Kenya

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# of villagers impacted directly:


# of villagers impacted indirectly:


What We Do

Core Programs

Economic Development

  • Micro Credit and Micro Enterprise Programs
  • Women’s Entrepreneurship Program
  • Community Gardening Program
  • Dairy Cooperatives


Leadership and Training

  • Samburu Integrated Development Program (SIDEP)
  • Community-Based Organization (CBO) Development Program
  • Village Leadership Training Program
  • Internship and Volunteer Development Program


Health Initiatives

  • Village Healthcare Worker Program
  • Community Led Total Sanitation Program (CLTS)
  • Days for Girls Program
  • Dental Clinic and Hygiene Programs
  • Health Post-Construction Program
  • Malaria and other Infectious Disease Prevention Program
  • Community Water Projects / Cistern Construction


Education Initiatives


Environment Initiatives

  • Tree Planting and Reforestation Programs


Cultural Preservation

  • Gender Equity and Women’s Empowerment Program 
  • Expeditions Program

Where We Work

Click here to see Kenya's area of focus

Coast Region

Check out some of our Core Partners

View Upcoming Expeditions

Connect with Us


Field Blog

Contact Us

CHOICE Center Kenya –Phone / Contact Information

Dr. Rita Lugogo – Country Director
Central Office
Mombasa, Kenya