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42 percent of companies said they could measure an increase in sales as a result and 70 percent said they had more loyal customers as a result. Furthermore, companies find that they have happier (86 percent) and better employees (76 percent). The data overwhelmingly supports the idea that adding purpose really can add profit.
 
-Devin Thorpe - Author of Adding Profit by Adding Purpose, The Corporate Responsibility Handbook
  
    
  
 

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