Sustainable development must embrace the local culture, social structures, and tradition. This allows villagers to lead their vision and execute projects and programs and ensure that the process of all the poverty solutions will be responsive to their customs, norms, and languages.
International development is best defined as ‘people development’ making culture preservation critically important. Local culture provides people with a sense of identity, purpose, meaning, and direction. When language or culture is lost, we lose a unique way of being. Cultural preservation recognizes the many threads of human expression: language, storytelling, song, dance, artisanship, and connection with the land. CHOICE’s native in-country teams encourage communities to weave rich traditions and culture into the fabric of their communities and preserve their customs for generations to come.